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Research papers

Is size important?

This paper examines the financial, economic and market forces that are currently driving change within the auto retailing industry and analyses the likely developments in multi-franchising in Europe to the end of the century. The US has tended to...

Catalogue: Seminar 1996: Building Brand Identity In The Auto Industry
Authors: Peter Boden, Martin Clarke
June 15, 1996
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Citation

Boden and Clarke (1996a, June 15). Is size important?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/is-size-important-


Research papers

Information and intelligence

The aim of this paper is to describe how new methods based around information and geographical technology can be used to help auto manufacturers better understand the markets for their products, their performance within those markets and to assist in...

Catalogue: International Automotive Marketing Conference 1994
Author: Martin Clarke
June 15, 1994
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Citation

Clarke, M. (1994a, June 15). Information and intelligence. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/information-and-intelligence